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    About Us

    Toys 4 Less (Toy Park- Toys 4 Less SAL)  was born in 2015 a new concept brought up by Toy Market Group (TMG) HOLDING which combines a group of toy companies covering distribution like Toy Market Trading and retail shops like JouéClub & Early Learning Center (ELC)


    • Stores completely dedicated to toys and other children’s products.
    • Favorite destination for Smart Shoppers
    • The Number 1 and the largest toy outlet retail chains in Lebanon, with 6 stores all over Lebanon.
    • Stores in top Locations in Lebanon
    • Innovative and differentiating concept
    • Children have the opportunity to play in the store
    • Continuous company-wide improvement





    Shop Smart Shop Big:

    Parents have the opportunity to purchase their kids' favorite branded toys at discounted prices.



    Varieties over Quantity:

    We offer a wide range of toys, originally branded products for less price, instead of stocking large volumes of the same products.




    In-store demonstrations, fun & friendly environment, weekly new arrivals & surprises.



    Safe and secure environment:

    Children experience our stores and toys in complete safety and in a secure environment.



    WOW Service:

    The Customer is no longer king, the customer is the emperor at Toys 4 Less, we provide our customers with great product knowledge and excellent customer service and best deals all year round.



    Toys For Everyone:

    We deliver products, brands & a service for everyone.  Anyone can afford to buy ORIGINAL BRANDED TOYS.




    In coordination with our Core Values, our aim to be the store for any family, and children who can come to enjoy a fun shopping experience and save big while finding the right gift with the right budget for the entire family We provide parents and children with products that suit their needs and exceed their expectations when it comes to budget (Value Vs Price).

    Our wide product selection, our different budget that caters any need is always evolving, by finding the right resources locally and globally in order to keep on having a wide varieties and new arrivals on a monthly basis.




    Toys 4 Less features the biggest discounted selection of toys in Lebanon, covering a vast array of categories to cater our target customers aged between 0 - 13 years old.

    Our products range from toys for boys and girls, to preschool and baby items, soft toys, construction, outdoor and educational items.

    With over 10,000 SKU,s sourced internationally and from local suppliers, Toys 4 Less offers the widest range of branded discounted products to its customers across Lebanon.




    In order to make purchases on the website, you must provide your personal details, including your real first and last name, valid mobile telephone number, alternate contact phone number, valid e-mail address, payment details, valid billing address and other requested information as indicated. You represent and warrant that the payment details you provide are valid, complete and correct and confirm that you are the person referred to in the billing information provided.